Anthony Attard joined Sportsnet in September 2013 as Vice President of Sports Sales. Following Rogers’ acquisition of the national NHL broadcast rights in 2014, Anthony’s role expanded as the Vice President of Sports & NHL Sales at Sportsnet to incorporate the integral part he now plays in bolstering the NHL portfolio.  
 
As Vice President of Sports & NHL Sales at Sportsnet, Anthony and his team are the point of contact for sports sales at Rogers Sports & Media. Responsible for creating integrated media solutions for the company’s advertising partners and properties, Anthony’s team is also accountable for driving revenue targets, developing sales talent, and managing the development of platform-agnostic solutions for clients. Under Anthony’s leadership, the Sportsnet team routinely delivers successful, award winning, multi-platform advertising leveraging Rogers’ strong and diverse portfolio of media assets.  

With more than 24 years of experience in the sports media industry, Anthony is an accomplished sales and sports marketing leader. Prior to joining the team at Sportsnet, Anthony previously worked at Maple Leafs Sports and Entertainment as the senior director of media and music partnerships.  

Anthony is a father of two sport-loving boys and can most likely be found on the golf course or cycling when he’s out of the office.